If you want to help your website grow by improving user experience with data and feedback, then Hotjar.com is a suitable tool. Whether you’re working on personal projects, an online business, or even if you run an agency that provides these services to clients, Hotjar.com is great. Now, let’s get to the point. If you want to earn more money or grow your site, then you need to know what your users want and what they don’t like, right?
Improve the User Experience on Your Site
That’s what Hotjar.com will help you do. There are many tools it offers to help you. Most of the time, you will review data from your site and observe how users interact with it. For example, what they look at and what they buy or don’t buy. If you own a website, your goal is to keep visitors on the site for as long as possible. Hotjar’s tools can help you do that. Hotjar can provide you with the details you need to understand what works on your site, allowing you to focus on your strong points.
If you see that people don’t care about specific parts of your site, you can remove them. If you notice that people are confused by particular areas, you can modify them to make them easier to use. There are numerous ways to utilize Hotjar to enhance your website. Whether it’s just guiding people to what they want or making your layout more straightforward to use, you will get all the info you need with this tool. And with so many different plans to choose from, you’ll find one that fits you. Let’s dive deeper into Hotjar’s tools.
Different Types of Heatmaps to Check Out
The first feature is Site Heatmaps. These indicate where the most activity occurs on any page. Hotjar makes heatmaps for every page on your site, so you will get a complete look at what works on your site and what doesn’t. When you examine these heatmaps, you will see the most interesting parts of the site and what you should focus on. There are numerous ways to utilize this tool, which is truly remarkable. The fact that you can see where people click and scroll is a noteworthy feature. You can see what they’re interested in on your site.
For example, if your site has many clicks on the Categories tab, then people want to sort the content by categories. Additionally, if you notice people scrolling all the way down to the bottom of the page, it likely means they couldn’t find what they were looking for. Most people don’t scroll all the way down on a page unless they’re looking for something else. Hotjar has three types of heatmaps. First, the click heatmap shows where users click and how often they click. Next is the move heatmap, which shows where users hover their mouse. The last is the scroll heatmap, which shows how far users scroll on a page. All of these are very useful!
Real Visitor Recordings to Your Site
Apart from heatmaps, another great feature Hotjar has is Visitor Recordings. This lets you watch a recording of how a person visited your website. You will see where they hover, what they look for, and how they try to enjoy your site. It shows you exactly what they are doing on your site. They might be looking for a video or something else. And it doesn’t matter if they use their right hand or left hand, you’ll see what they do.
You can also see how they decide on a pricing plan if you offer different plans for your site. You can replay any visitor’s session and tag recordings to write down anything that you think is important. You can view what the user did and share recordings with others. Yes, all their text is hidden.
Surveys and Visual Feedback Options
Finally, Hotjar offers Surveys and Instant Visual Feedback. These two things are similar and serve the same goal. Visual Feedback allows users to express their thoughts on how the site appears and functions. Surveys ask questions like, “Did the user find what they were looking for?” or “Are they happy with the videos you offer?” These things are constructive to know what users like and dislike about your site.
For example, you can ask if users would recommend your site to a friend, although that might be an unusual question for a porn site. But you can always ask about the site’s look and feel, and the answers will be helpful. If you’re unsure how to ask surveys or feedback, you can check how other users have done it on Hotjar to get ideas on how to improve your site and make more money.
Free Option and Different Pricing Plans
One more benefit of Hotjar is its user-friendly interface. Your website visitors will never get lost. Everything is where it should be, and you’ll enjoy using all the tools Hotjar gives you. It’s nice to have everything neatly organized, so you can dive into the data and figure out how to improve your site. With numerous tools available, you can find ways to enhance your site. Hotjar is a great tool I recommend for any big website.
Even if you have a small site, you can use this tool. It offers a smaller payment option for low-traffic sites, as well as a free version. The free version has some limitations, so consider upgrading to our $39 per month plan. If you have a big business, you can pick a business plan that costs anywhere from $99 to $989 per month. Alternatively, if you need further help, you can schedule a consultation to determine which plan best suits your needs.
